Thursday, January 12, 2012

recycled skateboard shades.



a simple experiment with nature. born from the limb of a madrone tree, a rusty pair of cabinet hinges, and lenses from the corner store, shwood has been a curious endeavor from the beginning. an endeavor to create a product that encompasses the individuality and uniqueness that can only be found in natural surroundings. a desire to experiment with design, materials, and aesthetics in the search for something that works. free from passing trends, the brand’s focus remains that of its roots, innovation and creation. long live creativity.

shwood’s in-house manufacturing process merges precision technology with classic skilled craftsmanship to create a timeless art form. every step from veneering and precision lens cutting, to shaping and finishing is conducted in our own portland-based workshop to promise an entirely handcrafted eyewear piece. wood manipulation is kept to a minimum in order to showcase the medium’s natural and unique splendor. all models are accompanied by 100% uva / uvb protection carl zeiss lenses imported from italy. polarized lenses are also available.
- shwood.

shwood ©
check out shwood.